Introduction to Hospitality Digital Marketing
$65
Available for 365 days upon enrollment
Uncategorized

Introduction to Hospitality Digital Marketing

This course provides an overview of the main components of Hotel Digital Marketing. You will learn the industry terms, what each component does and how each could be used to promote your property. The course also explores the move from a traditional marketing role into a digital role.


You will learn

  • Evolution of Marketing – How did we get here? How has this changed hotel marketing? Is traditional marketing dead?
  • Understanding the components of Digital Marketing
  • Paid Media
  • Owned Media
  • Earned Media
  • Digital Marketing funnel

There is no description for this course
Duration (mins) : 180

Course content

  • Lesson Digital Marketing for Accommodation Providers
    • The Evolution of Digital Marketing
    • Components of Digital Marketing